So how did we attract and address our audience?
After much discussion during the production of the film, we wanted to aim at making the opening as ‘memorable’ as possible for our target audience of 15 years of age to 25 years of age. Doing this, we made sure we had short takes on each clip that you see in the opening to not ‘drag out’ the opening for too long. Also, the music one of the members of the group had created helps make this opening memorable, due to the upbeat and fresh soundtrack in the background.
When the final cut of the film was finished, we showed this opening to two students in our age target, and received feedback from them. The videos is below.
In order for the audience to connect with the characters, the story had to be as realistic as possible, so the arguing part on the bridge does reflect this and the realistic story could also affect the women’s alter-egos. If we had done an unrealistic story and an unrealistic setting, we felt the audience would not connect with the characters.
Also through the location, we wanted the audience to connect with the films setting too as it was vital, due to us aiming for young British audiences this would hopefully help the audience when watching the film.