I think what certain Comic-Book Movies do to attract an audience is all down to the narrative of the movie from the trailer seen or clips and so on. Also, most of these movie are obviously based on Comic-Book characters and what the movie industry does is bring them to life which really makes fans of certain superheros and comics happy and wanting to go and watch it.
Because this is an opening what we are really trying to achieve is a good opening that will really want the audience to keep wanting more and be pulled into the narrative/action/etc. An Example could be the opening of 'The Dark Knight' (2008) which really was a brilliant opening and got the audience loving this film and an audience staying to continue to watch this movie because they are so interested in the narrative introduced to them in the opening
A main aspect of a 'Comic-Book Movie' is the protagonist of the film. It entirely depends on what superpower do they have? Their background. Setting. All of that really boosts fans of these type of movies to see them.
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